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内容简介:
Learn the tricks-of-the-trade of becoming a great technical communicator
Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?
Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.
Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "*ing" to plan for communication events. More than a mere outline or storyboard, *ing is a powerful technique that assists you in getting the right structure and content, in the proper order.
Using *ing, you will master the fundamental principles of communicating:
How to grab the reader's or audience's attention from the start
How to maintain the connection while proceeding smoothly from topic to topic
How to provide the substantiation for the points you made
How to communicate with people from other groups, such as marketers, investors, users, and others
How to overcome such obstacles as fear, boredom, and aversion to your material
Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience.
This book is written for engineers, scientists, and technology professionals who require a simple, concise, and practical guide to all forms of communication: writing, presenting, and interacting (such as in meetings and team activities). It also provides strategies for communicating technical information to non-technical audiences, a frequent concern when applying for funding or selling technical products. It provides useful, proven methods for accomplishing these communication tasks, focusing upon real-world situations and challenges. It's a basic principle: In order to convince a reader that communications can be fun, the book on communications must be fun to read. More than a mere outline or storyboard, it assists the communicator in capturing the connection, flow, and appropriate reinforcement.
书籍目录:
Preface
Preface to the First Edition
Acknowledgments
Introduction to the Art of Communication
PART I: The Written Document-Prose and Panic
Chapter 1: Planning the Document
Making the Connection
Establishing the Flow
Providing the Reinforcement
Zero-Time Planning
Chapter 2: Acquiring a Healthy Writing Attitude
Preparing to Write
Anticipating the Readers' Needs
Enthusiasm: Enjoying It and Avoiding Writer's Block
Zero-Planning Attitude Adjustments: Theirs, Not Ours!
Chapter 3: Producing the Document
Simplicity: Why Overcomplicate the Task?
Isolation: Get Away from the Interruptions
Zero-Time Preparation Techniques: They Get What They Pay For!
PART II: The Formal Presentation-Dissertation or Disaster
Chapter 4: Planning the Presentation
Making the Connection
Providing the Flow and Reinforcement
Zero-Time Planning
Chapter 5: Acquiring the Successful Presentation Attitude
Preparing to Present
Taking the Proper Precautions
Developing a Healthy Indifference
Zero-Planning Attitude Adjustments
Chapter 6: Conducting the Presentation
Poise
Confidence
Dignity
Zero-Preparation Presenting
Handling the Video Teleconference
PART III: The Informal Discussion-Meetings and Mishaps
Chapter 7: Planning for the Meeting
Attending or Avoiding Meetings
Filtering Meetings
Planning the Meeting
Zero-Time Planning
Chapter 8: Acquiring a Meeting Attitude
Preparing
Anticipating the Unexpected
Zero-Planning Attitude Adjustments
Chapter 9: Participating in the Meeting
Starting the Meeting
Interacting in the Meeting
Finishing the Meeting
Zero-Preparation Techniques
How to Plan and Conduct the Meeting Yourself
PART IV: Cross-Culture Communication—Bridging the Gap
Chapter 10: Understanding a Communication Culture Gap
Negating Troublesome Differences
Leveraging Useful Similarities
Communicating Effectively
Chapter 11: Writing for Any Readership
Getting in Character
Getting Back to the Basics
Staying on Track
Zero-Time Techniques
Chapter 12: Presenting to Any Audience
Planning for the Unknown
Getting Acquainted
Keeping Together
Zero-Planning Techniques
Chapter 13: Meeting with Anyone or Any Group
Preparing for the Encounter
Generating Comfort
Making It Enjoyable for Everyone
Zero-preparation Techniques
Chapter 14: Conclusion
Index
About the Author
作者介绍:
HERBERT L. HIRSCH began his career at Systems Research Laboratories (now part of Veridian Corporation) in Dayton, Ohio, and rose to the position of Senior Engineer. Mr. Hirsch has also served as an Engineering Group Leader for Quest Research Corporation,
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书籍介绍
Learn the tricks of the trade of becoming a great technical communicator. Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know how. Your spellcheck software would handle the details. Now that you're a professional pitching an idea, vying for a contract or grant, or presenting at a meeting getting your point across effectively suddenly seems pretty essential for success, doesn't it? Fear not. This light hearted text, brimming with proven techniques, good advice, and real world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction. Herbert Hirsch, in demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. Using scripting, you will master the fundamental principles of communicating: how to grab the reader's or audience's attention from the start; how to maintain the connection while proceeding smoothly from topic to topic; how to provide the substantiation for the points you made; how to communicate with people from other groups, such as marketers, investors, users, and others; how to overcome such obstacles as fear, boredom, and aversion to your material. Distilling the art of communication to its essence, "Essential Communication Strategies" empowers you to communicate with confidence and authority in every situation, to every audience.
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